Key Finding 1: 73% of High-Ticket Buyers Use AI Search Before Contacting Sales
Buyers in roofing, HVAC, water restoration, legal, custom home building, and B2B SaaS rely on ChatGPT, Perplexity, and Claude for initial vendor shortlisting.
Key Finding 2: Entity Schema Lift Is Instantaneous
Brands that implemented structured machine-readable JSON-LD schemas saw an average +184% lift in AI citation frequency within 21 days.